
Goldsmith Producers · Elements
Aucella1892
The house
Aucella is a family-run company from Torre del Greco, carrying forward a documented tradition in coral, cameo and fine jewelry craftsmanship since 1892. For over 130 years, our family has combined artisanal heritage, precious materials and contemporary design to create jewels that tell a story.
Aucella is a family-run jewelry house from Torre del Greco, a city internationally renowned for the craftsmanship of coral and cameos. Our documented history in the precious arts dates back to 1892, when Giovanni Aucella was already recorded as a craftsman working with precious objects. Since then, this knowledge has been handed down through four generations.
Our work is rooted in traditional techniques, natural materials and hand craftsmanship. Coral, shell cameos, precious stones, gold and silver are selected and transformed by skilled artisans, with each piece shaped through processes that preserve the character and uniqueness of the material.
What makes Aucella distinct is the balance between heritage and contemporary design. We do not simply reproduce tradition: we reinterpret it, creating jewelry that feels relevant today while remaining deeply connected to Torre del Greco and its centuries-old culture of coral and cameo craftsmanship.
In 2025, Aucella was officially included in the Register of Italian Historic Companies, recognising more than 130 years of continuous artisanal heritage. Every piece we create carries this history forward, combining craftsmanship, identity and memory.
Known for
Aucella is especially known for its work with Mediterranean coral and hand-carved shell cameos, materials deeply connected to the tradition of Torre del Greco. Our expertise lies in selecting, cutting and finishing coral, as well as in the artisanal carving of cameos, where each piece is shaped by hand to reveal the natural contrast and character of the shell.






