Games and gamification entered the world of luxury and jewelry. Millennials and Gen Z’s are hungry for lightness seeking to escape the monotonous and bleak the adult world.
The 80s reference enhances the Millennials’ “next-stalgic” mood.
Bold jewels channel a much-needed sense of joy and optimism in uncertain times with a bold chromatic palettes. Funky, imaginary designs amplify the urge for self-expression, as individuals in our duality worlds being the analogic and. Digital.
The new categories of jewelry such as POD Jewels that act as an accessory to gadgets become extensive options of adornment. Playfulness as inspirations from school to office supplies as well whimsical details of everyday objects: pencils, staples, paper clips and candies translated into combination of pastel & pop gemstones.
Be it a minimalist or maximalist leaning, these cool offerings have become a must-have contemporary wear.