The V.U.C.A. World (Volatility Uncertainties, Complexity, Ambiguity) of the Pandemic Era is bringing new perspectives among consumers affecting all market dynamics including products preferences. New values are entwined with our emotional status and spending behaviors, considering the global economic crisis, we are more conscious in what we consider meaningful.
Product is valued by meaningful Design, Ethical sourcing, Storytelling, Quality, Craftsmanship, Sustainability & Service. Luxury and Jewelry are traditionally linked to expressing our emotional status. With the Pandemic, Jewelry has regained new symbolic meaning.
Links, Chains, Heirloom, Hope and Love Messages, Photographs & Lockets.
Pets, amusing nature, curiosities, and unexpected finds are treasured.
Jewelry defines our mood, our personality, state of mind.
More iconic the Design, stronger the urge for wearing, gifting and exchanging a jewel. Emotional Symbols have become more relevant in time of historical crisis, jewelry as objects of desire are also investment; natural diamonds, emeralds, pearls and gold had been in demand among jewelry collectors.
We entered a new Era, with the pandemic digital disruption accelerated change, we are forced to Re-Think our business models; Re-designing, Re-engineering jewelry by working with new technology, material, re-discovering forgotten skills and techniques which are treasured by the modern consumer.
Our challenge will be creating phygital luxury experiences, offline as well online, developing a direct dialogue with our consumers offering almost be-spoke jewelry services.
Italian Jewelry is at the front line of the “New Jewelry Era”, no longer taken for granted, the Made in Italy tagline as competition is stronger than ever. The success strategy has no shortcut, we are going back to well-made products. Maison Valentino just presented their latest Haute Couture Collection - a back to Classic line -, meaning top of the line hand made products, each garment signed by the maker. Italian Jewelry manufacturers and designers are back in their archives dusting off their Iconic pieces filtered with the latest technology and treatments, mixing galvanic, precious and alternative materials.
The Best is yet to come we’ve just at the Beginning of a new Journey.