The World of luxury had a major shifting during last decade as new values emerged with Digital Disruption creating new mind sets. Jewelry being at the core of the luxury sector, is affected by socio-cultural changes influencing the dynamics of trade. Design is changed due to the evolving technology, the introduction of 3D Printing, new galvanic, lab grown diamonds, from its conception to the engineering. From the use of new materials to Storytelling and new the frontiers of selling and communications.
Italy being at the front line of Luxury as Lifestyle, is facing deep transformation, the sector is now Re-Thinking and Re-Designing the culture of Luxury and Jewelry as a reflection of Historical changes. From Technology and craftsmanship, which have been the strength of Italian jewelry, the makers are designing and engineering creating a new generation of Hyper Jewelry, where technical skills meets creativity and the human touch, for the most unexpected and sophisticated results.
Men’s jewelry is a growing category, we’ll be seeing more diamonds and pearls in combination with gold and other metals including titanium, together with new alternative materials.
In the previous century Jewelry was entwined with the intrinsic value of precious materials: gold, platinum, silver, diamonds, gemstones, but the true value is identified in the power of projecting the time of birth of its creation, as a reflection of Time and Legacy; heritage and Beauty. We are witnessing the rising popularity of Estate Jewelry & Watches at Auctions, and the power of reflecting the alchemy of Time and the historical passages through an object.
The Extraordinary Italian Jewelry is a fascinating journey in the world of Italian Jewelry Makers focusing on the transformation of design, quality, vision, functionality of a piece. Collections transformed their architecture moving from sets to Individual pieces; from matching earrings to mixed matched combinations; layering possibilities with links and chains, pendants, talisman and charms. Inspirations being taken from ancient culture, global influences, forgotten techniques. Consumers are intrigued by unusual silhouettes and captured by responsible, sustainable, traceable and ethically sourced jewellery and materials.
Looking at Jewelry Trends as Design Movements we have picked four macro directions reflecting new consumer's taste and lifestyle: Brought to you by: Optiminimal, Meaningful & Personal, Color-Me-Bright, Organika.