The extraordinary italian jewelry. <br>A reflection of our time

The extraordinary italian jewelry.
A reflection of our time

Brought to you by: Paola De Luca, The Futurist Ltd Group

The World of luxury had a major shifting during last decade as new values emerged with Digital Disruption creating new mind sets. Jewelry being at the core of the luxury sector, is affected by socio-cultural changes influencing the dynamics of trade. Design is changed due to the evolving technology, the introduction of 3D Printing, new galvanic, lab grown diamonds, from its conception to the engineering. From the use of new materials to Storytelling and new the frontiers of selling and communications.

Italy being at the front line of Luxury as Lifestyle, is facing deep transformation, the sector is now Re-Thinking and Re-Designing the culture of Luxury and Jewelry as a reflection of Historical changes. From Technology and craftsmanship, which have been the strength of Italian jewelry, the makers are designing and engineering creating a new generation of Hyper Jewelry, where technical skills meets creativity and the human touch, for the most unexpected and sophisticated results.

Men’s jewelry is a growing category, we’ll be seeing more diamonds and pearls in combination with gold and other metals including titanium, together with new alternative materials.

In the previous century Jewelry was entwined with the intrinsic value of precious materials: gold, platinum, silver, diamonds, gemstones, but the true value is identified in the power of projecting the time of birth of its creation, as a reflection of Time and Legacy; heritage and Beauty. We are witnessing the rising popularity of Estate Jewelry & Watches at Auctions, and the power of reflecting the alchemy of Time and the historical passages through an object.

The Extraordinary Italian Jewelry is a fascinating journey in the world of Italian Jewelry Makers focusing on the transformation of design, quality, vision, functionality of a piece. Collections transformed their architecture moving from sets to Individual pieces; from matching earrings to mixed matched combinations; layering possibilities with links and chains, pendants, talisman and charms. Inspirations being taken from ancient culture, global influences, forgotten techniques. Consumers are intrigued by unusual silhouettes and captured by responsible, sustainable, traceable and ethically sourced jewellery and materials.

Looking at Jewelry Trends as Design Movements we have picked four macro directions reflecting new consumer's taste and lifestyle: Brought to you by: Optiminimal, Meaningful & Personal, Color-Me-Bright, Organika.

Optiminimal
Optiminimal

Optiminimal

“Optimization of minimal” or basics Jewelry; an evolution of core Design and technology evolving our everyday jewellery into New Hybrid.
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Organika
Organika

Organika

Planet Earth is a never ending Source of inspirations, as endangered species  and global warming became a popular subject creating awareness among consumers especially Millennials and Gen Z who are concerned about their future. From ethically so [...]
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Symbolic Power | Meaningful & Personal
Symbolic Power | Meaningful & Personal

Symbolic Power | Meaningful & Personal

The jewelry is part of body décor since the beginning of humanity. Jewelry have been projecting a personal status, the exchange of a promise of love and faithfulness; symbols and representation of wealth, power and spiritual knowledge.
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Color Me-Bright
Color Me-Bright

Color Me-Bright

An urge for joy and lightness is rising all around us as challenges has shadowed our Lives, with the global pandemic and lockdown.
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