What Happens in Vegas Stays in Vegas Except for Italian Jewels
In the late Spring, Las Vegas becomes the center of the North America jewelry industry. People come from all over the world to present their jewels, gems and their services, and there is no larger or more important presence than the Italian jewelers.
More than 100 jewelers from all parts of Italy will be exhibiting at JCK Las Vegas and the Couture jewelry show.
While the jewelry companies represent a variety of materials, styles and techniques, the bond that unites this group is the dedication to Italian design and craftsmanship and the “Made in Italy” merchandise mark indicating that a product is planned, manufactured and packed in Italy. These characteristics are recognized throughout the world for their uniqueness and high quality in design and craftsmanship. Many of these companies are not household names, but they create many of the jewels that fill store shelves throughout the U.S. and the world. They combine historic handcraftsmanship with high-tech manufacturing techniques.
Each Italian company exhibiting in Las Vegas features an intriguing blend of skills, passion, creative abilities, intuition in anticipating future trends, product and process innovation and unique aesthetic taste. From upscale products with precious gems, pearls and coral, wrought in gold and silver, to creations that reflect contemporary fashion and taste, Italian jewelry embodies art and culture.
Many of these manufacturers also are represented under the “The Extraordinary Italian Jewelry” banner, a consortium of about 100 Italian jewelers that is part of the Italian Trade Agency (ITA) in the U.S. It is a significant part of a full-scale marketing effort in the U.S. that is entirely funded by the Italian government, which supports Made in Italy manufacturers throughout the world. Along with ITA, key players in this effort are FEDERORAFI (the Italian Federation of gold jewelry, silverware and jewelry producers), and the Italian Ministry of Foreign Affairs.
The companies are from every part of Italy, but the vast majority represent its four major jewelry centers:
Vicenza for gold, silver and fine jewelry;
Valenza for fine and designer jewelry;
Arezzo for traditional industrially made gold jewelry; and
Torre del Greco, for coral and cameo jewelry.
North America has always been a long-standing and vital market for the Italian jewelry industry. However, during the Coronavirus pandemic the region has once again grown to become the largest market for Italian jewelry. So, it’s no wonder that the Italian jewelry industry is making a full-scale effort to please American jewelers in Las Vegas.
Another thing that’s important to know about these company representatives is that they are fun to be around. Visiting these jewelers is experiencing the true essence of Italian culture, style and a love of living well.
This is why The Extraordinary Italian Jewels will be present at both show and will host, “Uniqueness, a Night in the Italian Jewelry Museum at the Couture Show. In addition, many of these manufacturers will be happy to meet with retailers afterhours to explore Las Vegas and share this sense of fun and style.
This is your opportunity to experience Italian flair in a city made for fun while learning how Italian jewelry will increase your sales.