Giulia Its Me by Scanavin

Italian Heritage, Contemporary Identity: Meet Giulia Its Me Rooted in generations of Italian goldsmithing, Giulia Its Me was founded by Giulia in 2021, drawing on her family’s longstanding expertise in crafting gold jewellery. That heritage provides the foundation for a contemporary brand centred on personal identity. At the heart of the brand are two words: “It’s Me”. Each piece is intended to take on personal meaning through the person who wears it. The “Character Choice” concept develops this idea further, presenting jewellery as a way to express individual character and identity. The philosophy lends itself naturally to both self-purchase and gifting, giving retailers a clear story to communicate at point of sale. By 2025, the original project had developed into a structured business, with distribution growing through selected independent boutiques and multi-brand jewellers across Italy. The brand takes a considered approach to retail, working with stockists whose positioning and clientele align with its identity and building relationships on a boutique-by-boutique basis. In 2026, Giulia Its Me enters a new phase with a rebranding that has refined its visual identity and strengthened its positioning within the quality jewellery segment. At the centre of this evolution is Iconic, a collection defined by stronger design and a distinctive presence, reflecting the direction the brand is now taking. Giulia Its Me offers a combination of established goldsmithing expertise, contemporary design and a clear philosophy around personal expression.