The Craftsmen
Ancient Passions
Twenty regions for twenty ways to interpret the goldsmith art, translating it into items brimming with suggestions from the past
A Grand tour of Italy
A journey from North to South, crossing the main Italian gold districts, the small towns and the large cities that host internationally famous companies and an army of craftsmen and independent designers with huge personality. A grand tour to discover The Extraordinary Italian Jewelry waiting to surprise you
Brought to you by: VO+
Doing family business. Many successful entrepreneurial adventures in the Italian jewelry world have this particular imprinting: they originate in a family nucleus which knew how to cultivate a dream and transform it into a consolidated reality, initially within a community, then in the rest of the country and ultimately abroad, becoming an icon of Made in Italy. Structured evolutions, moved by an enormous passion for a highly fascinating profession, fed by a constant desire to grow, to always do more and, why not, better than the “neighbor”. Yes, because, just like many other Italian Style sectors, jewelry also finds its most fertile ground in specific places which, in a few years, become the core of florid industrial districts: Vicenza in Veneto, Valenza in Piedmont, Arezzo in Tuscany and Torre del Greco in Campania are the most important districts that, over time, have become the locations for world famous brands. Provincial towns promoted to the honors of the news, and not only the local media, to become the crucible of enviable creativity.
Accompanying this vast array of successful avantgarde companies, often the forges of revolutionary technologies that always know how to inject new lifeblood into the industry, is a parallel army of independent designers who, each in their own way, have managed to carve a space for themselves on the scene. Creative minds that, keeping “local” traditions as their cornerstone, have embarked on new journeys, exploring and mixing techniques and cultures.
Two voices interpreting the same work that join in one single chorus: The Extraordinary Italian Jewelry.
The Craftsmen
Mirable Surfaces
Modify the color of gold with the hands? It’s possible. There are those expert craftsmen who know exactly what to do with a burin and hammer. Creating finishings of every kind and textures with surprising effects
The Masters
The Unicuum
In a field that feeds on exclusivity, nothing interprets it better than uniqueness. Giving to the wearer the awareness of owning an incredible and unrepeatable object
The Masters
Limitless Creativity
Where does creative inspiration come from? We could say, nowhere and everywhere. But it is from seizing that spur of the moment idea and putting it into a sketch that the story of a new jewel begins
The Innovators
Playful Beauty
They proudly exhibit a company’s DNA, immediately becoming must haves. They are “Hero Products”, icons of Italianness for an “everyday luxury” style
The Innovators
Heavy Metal
Universal items, passe-partouts that accompany the life of a woman and, then, perhaps, a daughter and granddaughter. Because precious and well-made, Made in Italy chains have the ability to become “family jewels” in their DNA